New Hope Community Church was planted in 1990, with the goal of connecting with people in the surrounding area in ways that traditional churches were not able. In 2013 I began serving as the church’s pastor. We spent two years figuring out how we could better connect with our community in a world that had changed drastically in the nearly 25 years since the church was founded. As a part of these efforts, we decided it was time to update our look, so in 2015 I redesigned the logo and visual collateral for the congregation to create a more up-to-date visual identity for the church. Because we believe that the people of the church are its most recognizable logo, I kept the look simple to reflect that philosophy.